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How French search actually works.
Field notes on ranking in France and getting cited by AI answers. Written from inside the French market, with the numbers that back each claim and the date they were measured.
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French SEO
Ranking in France when your site was built for English. Keyword research in French, hreflang, and what translation alone will never fix.
Read more1 articleAI search
Being the source an AI answer quotes, not the tenth blue link. GEO, AEO, llms.txt and how to measure whether it worked.
Read moreLatest articles
Why translating your site into French never makes it rank
Your French pages are indexed, error free and fast. They also rank on terms nobody searches. Here is the measured gap between a correct translation and the words French users actually type, and what to do about it.
30 July 2026 · 7 min read
Read the articleFrench SEOHow to choose a French SEO agency when you do not speak French
The hard part of hiring a French SEO partner is that you cannot audit the work: it is in a language you do not read. So you have to judge the method instead. Here are the seven questions that actually separate the real ones, and the answers that should worry you.
30 July 2026 · 8 min read
Read the articleAI searchHow to get cited by AI answers, and why French is the easier win
Being cited inside an AI answer is a different game from ranking, and it is measurable today. Here are the five things that actually decide it, in the order they have to happen, and why doing this in French is currently much cheaper than doing it in English.
30 July 2026 · 9 min read
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