French SEO: making the French market work for a foreign site
Most foreign sites that fail in France fail for the same reason: they were translated, not researched. Translation carries your English keywords into French. It does not carry French search demand, because French users do not phrase things the way your English users do.
These guides cover what actually moves the needle: doing keyword research in French before writing a word, getting hreflang right, and judging a French SEO partner on measurement rather than promises. If you would rather hand it over, see the French SEO service.
Why translating your site into French never makes it rank
Your French pages are indexed, error free and fast. They also rank on terms nobody searches. Here is the measured gap between a correct translation and the words French users actually type, and what to do about it.
30 July 2026 · 7 min read
Read the articleFrench SEOHow to choose a French SEO agency when you do not speak French
The hard part of hiring a French SEO partner is that you cannot audit the work: it is in a language you do not read. So you have to judge the method instead. Here are the seven questions that actually separate the real ones, and the answers that should worry you.
30 July 2026 · 8 min read
Read the articleWould you rather hand this over than do it yourself?
Our French SEO service